India’s ACKO, a tech-first insurance company, has collaborated with Assam’s independent artist Sannidhya Bhuyan to create a unique insurance anthem for its latest campaign, ‘Bima Korok Xurokhito Thakok’. ACKO has been appointed as the lead insurer in Assam under the IRDAI state insurance program, aiming to boost insurance awareness among the public and assist the regulatory body in achieving its vision of Insurance for All by 2047.
Sannidhya Bhuyan, a multi-talented composer, writer, and singer, has created a rap-based anthem emphasizing the importance of insurance. The association aims to connect with Assam’s youth and encourage them to invest in protection solutions from a young age.
Commenting on the collaboration, Sannidhya Bhuyan, said, “I hope my contribution helps make insurance accessible and relevant to the larger community.” Adding to that Nitin Khanna, Senior Director – Brand Marketing at ACKO said, “Sannidhya’s creativity and local influence will energize our ‘Bima Korok Xurokhito Thakok’ campaign, aiming to make insurance a talking point among the youth of Assam.”
