Absolut Glassware is partnering with Sunburn, the world’s top music festival and Asia’s premier EDM festival, to curate exciting experiences for Indian youth. As the Co-Presenting Partner, Absolut Glassware will contribute to the festival’s spirit in Goa from December 28 to 31, featuring 24 shows in over 10 cities. The brand aims to dominate the future of nightlife in India, including the Sunburn Arenas in Bangalore.
Sunburn, in partnership with Absolut, is aiming to create a more inclusive environment by featuring a diverse lineup of DJs, including women and people of color. The initiative aims to bring people from diverse backgrounds together through music. Absolut is committed to showcasing top-notch visual designs and new-age technology to create engaging experiences for music enthusiasts.
Live performances by Alesso, Timmy Trumpet, Charlotte De Witte, Armin van Buuren, Dmitri Vegas, and Like Mike will be featured. Four famous influencers will share glimpses from India’s biggest music festival. Commenting on the association, Pulkith Modi, Head of Marketing, International Brands at Pernod Ricard India, said, “We are proud to be at the forefront of cultural conversations, building the future of nightlife and a world of free expression.”