ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has entered the Odisha market with the launch of four premium brands — AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky and RANGEELA Contemporary Indian Vodka. The launch, held in Bhubaneswar on Tuesday, marks a key milestone in the company’s expansion strategy as it seeks to strengthen its presence in high-potential markets across India. ABD Maestro said the move aligns with its vision of building a future-focused portfolio of premium spirits tailored to evolving consumer preferences.
The company, which counts Bollywood actor Ranveer Singh as its Co-Founder and Creative Partner, said its brands are built around craftsmanship, authenticity and modern luxury experiences. The Odisha portfolio includes AODH Irish Whiskey, known for its triple-distilled smoothness; WOODBURNS Contemporary Indian Malt Whisky, an internationally award-winning malt; YELLO Designer Whisky, a blend of Scotch and Indian malts; and RANGEELA Contemporary Indian Vodka, positioned as a vibrant and contemporary Indian spirit.
Speaking at the launch, ABD Maestro Managing Director Bikram Basu said Odisha’s rich tradition of craftsmanship, reflected in art forms such as Pattachitra, Pipli appliqué, silver filigree, Kotpad and Ikat, makes it an important market for the company. “With its Odisha debut, ABD Maestro continues to build one of India’s most distinctive premium spirits portfolios while expanding the reach of its nationally recognised brands,” the company said.