Abbott Launches New Ensure with HMB to Help Protect and Strengthen Indian Adults’ Muscles

 Starting at age 40, adults can lose up to 8% of their muscle mass per decade, and this rate can double after the age of 70. To help keep adults strong and active, Abbott, the global healthcare company, has announced the launch of new Ensure with HMB – a new formulation to support Indians as they age.

The new Ensure is a science-based nutritional supplement formulated with 32 vital nutrients like high-quality protein, calcium and vitamin D to help improve muscle and bone strength. It now contains a special and exclusive ingredient – HMB or β-hydroxy-β-methyl butyrate – that helps counteract muscle loss and restore strength and energy.

 Dr. Shashank Joshi, renowned endocrinologist, said, “HMB or β-hydroxy-β-methyl butyrate acts as a gateway to help keep muscles in balance by slowing muscle breakdown and building muscle mass.” Available in chocolate and vanilla flavors, Ensure HMB can be found in the main pharmacies in India.

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