Abbott, a global healthcare leader, has launched a campaign in India called ‘Chakkar Ko Check Kar’ to raise awareness about the often overlooked balance disorder, vertigo. Vertigo is a condition that can make people feel like the world is spinning around them. Through this campaign, Abbott aims to help people take control of their health and better manage the condition.
To give the world a window into the disorienting reality of vertigo, Abbott kicks tarted the campaign through a digital film, which features Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action. His experience is not uncommon.
There are millions suffering from this condition silently and confusing it for a normal chakkar. Getting the right diagnosis and treatment at the right time and making key lifestyle changes is important to manage this condition and stay in control of your health. Ayushmann Khurrana, sharing his personal experience with vertigo, said, “Dealing with vertigo has been a challenge, but it taught me the power of resilience.” Abbott and IQVIA conducted a survey in India, involving 1,250 respondents from Mumbai, Delhi, Chennai, Bangalore, and Kolkata, to understand the realities of people living with vertigo, including patients, caregivers, and those with dizziness who are not yet diagnosed.
