Nestlé India is making waves at this year’s Hornbill Festival with its vibrant “Sip n Slurp Morung”, a cultural-meets-culinary installation blending Nagaland’s artistry with the region’s love for NESCAFÉ® and MAGGI®. Designed as a warm, inviting space inspired by traditional Morung architecture, the stall captures the colours, textures and symbols of the state while offering modern food experiences.
Visitors can sip NESCAFÉ cold coffee while slurping MAGGI Spicy noodles — a combination that has quickly become a hit among students, young travellers and families. The three exclusive MAGGI spicy flavours introduced for Hornbill celebrate the bold, fiery tastes popular across the Northeast.
Nestlé leaders say the concept honours the community that made these brands household favourites. The NESCAFÉ visual universe, redesigned with local patterns, further strengthens the brand’s cultural engagement. For many festival-goers, the “Sip n Slurp Morung” is more than a food stop — it’s a symbolic bridge between tradition and youth culture, blending nostalgia with new experiences. Its success highlights how brands can meaningfully celebrate regional pride.