Signature Whisky launched a brand-new limited-edition pack. Launching this limited-edition pack for the very first time in over 4 years, the Signature pack will showcase two inspiring stories. The carefully crafted packaging is designed to unravel stories of the winning individuals through the special QR present on the pack. With each step, one is introduced to the next part of the story, making the unpacking of the case an experience in itself. The all-new pack is a first of its kind that is designed to bring alive unique stories with the help of an immersive AR (Augmented Reality) experience. Two handpicked individuals who made a mark will now see their stories come alive on this exclusive pack.
The limited-edition pack is now available in select markets across Haryana, Punjab, Uttar Pradesh, Rajasthan, West Bengal, Assam, Telangana and Maharashtra. Launching this festive season, the all-new campaign- #MyStoryMySignature will bring alive an experience like never before by just scanning the QR code present on the pack to activate the content. The stories being featured on the pack will be ‘the big Picture’ by Shantanu Monga and ‘True Champion’ by Anisha.
