A new Lactography Report released by Godrej Jersey has revealed that 75.8% of Indians are now active dairy consumers, indicating that milk and dairy products have become deeply embedded in everyday household nutrition across the country. The report highlights that Indian households increasingly consume multiple dairy products alongside milk, including curd, paneer, ghee, butter, lassi, yogurt and cheese.
According to the findings, Indian homes are gradually building what the report calls a “dairy basket”, where several dairy products are consumed regularly rather than relying solely on milk. Among active dairy consumers, curd leads with 80% preference, followed by paneer (76%), butter (74%) and ghee (71%). Other widely consumed items include lassi (63%), cheese (58%), yogurt (57%) and traditional milk-based sweets (55%), reflecting dairy’s role across cooking, snacks and festive dishes.
Commenting on the findings, Shantanu Raj, Head of Marketing at Godrej Jersey, said India has moved beyond the idea of “just a glass of milk,” with dairy evolving into a value-added nutrition category spanning traditional staples and modern high-protein beverages. He added that the company is focusing on delivering products that combine taste, protein and convenience for modern consumers.
The trend is also visible in Guwahati, where demand for paneer, curd, yogurt and packaged dairy beverages has grown steadily in recent years. Retailers report increasing consumer preference for ready-to-consume dairy products, protein drinks and flavored milk, particularly among young urban consumers and fitness-focused buyers. The city’s expanding supermarket and café culture has further boosted dairy consumption beyond traditional household use, aligning Guwahati with the broader national shift toward a diversified dairy basket.