A recent study by Good Knight, India’s leading mosquito repellent brand under Godrej Consumer Products Ltd. (GCPL), reveals that 73% of citizens in East India feel uneasy using illegal mosquito repellent incense sticks. The study, titled “One Mosquito, Countless Threats”, was conducted by YouGov to understand consumer attitudes toward mosquito repellents and the rising concern over unregulated products.
The survey shows East India, including Assam, West Bengal, Bihar, and Jharkhand, expresses the highest discomfort nationally, surpassing regions like North (69%), South (67%), and West (67%). Additionally, 56% of respondents in East India are highly particular about their choice of repellents, and 71% prefer using government-approved products.
In Guwahati, consumers are reportedly checking for Central Insecticides Board & Registration Committee (CIBRC) numbers before purchasing repellents. However, the illegal incense stick market in East India has surged, now valued at over ₹600 crore and growing at 20% annually. GCPL has responded with innovation by launching the Good Knight Flash liquid vaporiser powered by Renofluthrin; India’s first indigenously developed and patented molecule claiming double the effectiveness of existing approved formulations.