Medanta – The Medicity, named India’s Best Private Hospital by Newsweek for six consecutive years, has launched an educational video highlighting a simple self-breast examination procedure aimed at early detection of breast cancer. The initiative is part of its “Jaanta Hai Medanta” movement to raise awareness and drive action against the disease.
The video, featuring Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrates a three-step self-exam that takes just three minutes and should be conducted monthly, ideally 2–3 days after a woman’s periods. The method involves checking the breast and armpit using light pressure in an up-and-down and circular motion while observing any lumps, changes in skin texture, or nipple deformities. Dr. Kaur emphasized, “Regular screening and self-checks are vital because early detection greatly improves treatment outcomes and survival rates.”
Health awareness campaigns have seen a rise in interest following the video’s release on platforms like Instagram, YouTube, Facebook, X, and LinkedIn. Local clinics report increasing footfall for routine check-ups, and women in the city are adopting self-exam practices, highlighting the growing emphasis on preventive healthcare in the region. Breast cancer remains the most common cancer among Indian women. With early detection, treatment options improve significantly, and simple steps like monthly self-exams can be life-saving.
The video is available at:
Instagram: https://www.instagram.com/p/DOgDBewkdLu/
YouTube: https://youtu.be/Tnvm_DERUvg
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7372244832108531712