3-Lakh and Counting: Toyota Fortuner & Legender Continue to Dominate Indian Roads

Toyota Kirloskar Motor (TKM) has crossed a significant milestone with cumulative sales of its premium SUVs—Fortuner and Legender—reaching 3 lakh units in India. This achievement highlights Toyota’s dominance in the segment, driven by its reputation for reliability, performance, and customer-centric innovation.

The Fortuner, launched in 2009, continues to be a benchmark with its 2.8L diesel engine delivering 204 PS and 500 Nm torque, coupled with Toyota’s robust ladder-frame architecture and advanced 4×4 capabilities. Its bold exterior, premium interiors, and commanding road presence have made it a preferred choice for performance-focused SUV buyers. The Legender, launched in 2021, builds on this foundation, offering dual-tone styling, wireless charging, JBL sound system, and a refined driving experience.

Given the region’s hilly terrain and harsh weather conditions, customers value the Fortuner’s rugged performance and the Legender’s added luxury. Local dealers report rising interest among government officials, tourism operators, and business owners, who appreciate the vehicles’ low maintenance and high resale value. Supported by TKM’s T CARE service ecosystem, Toyota continues to strengthen its footprint in India’s premium SUV market, blending performance with long-term value.