IBM and Mahindra Finance have announced a strategic partnership to create a super app that will serve as a single digital interface for consumers to access multiple Mahindra Finance businesses. Mahindra Finance is launching an app that provides 24×7 digital access to its various lending businesses, including personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and investment & wealth management solutions.
This will enhance Mahindra Finance’s position as the financial solutions partner for emerging India. Speaking on the development, Raul Rebello, MD & CEO-Designate, Mahindra Finance said, “The super app is a strategic lever that will expedite growth of key businesses in an operationally efficient manner that combines omni channel capabilities. It will also empower us to create hyper-personalised solutions for emerging India”.
IBM Consulting will use human-centered design methodology to improve Mahindra Finance’s super app experience, integrating customer needs with superior application UI design. They will also provide cloud transformation and management expertise to design a secure, scalable, and resilient digital platform architecture for a hybrid multi-cloud environment, enabling easy integration of new technologies like generative AI.
