Coca-Cola and ICC collaborate for 2023 ICC Men’s Cricket World Cup. ICC and iconic beverage company sign four-year strategic partnership agreement, showcasing exciting collaboration. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC. Coca-Cola will utilize its global reach to connect with fans, promote unity, and instill sportsmanship through online and offline activations, engaging consumers with their favorite sports passion.
Coca-Cola will engage in brand activations, social media campaigns, and promotions to win tickets to the ICC Men’s Cricket World Cup 2023. The four-year agreement covers all ICC events worldwide, including the 2019 ICC Men’s Cricket World Cup in England and Wales, 2020 ICC men’s and women’s T20 World Cups in Australia, 2021 ICC Women’s World Cup in New Zealand, and 2023 ICC Men’s Cricket World Cup in India.
ICC and Coca-Cola have strategically aligned for the long term, combining Coca-Cola’s global retail reach and ICC’s focus on expanding the sport’s global footprint. Arnab Roy, Vice President, Marketing Coca‑Cola India and Southwest Asia at Coca-Cola India said, “Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans”.
