The campaign focuses on celebrating the beauty of glass-like skin and highlights the product’s connection to the traditional Korean beauty practice of using rice water for skincare.

The campaign clip unfolds in an office setting after hours, where a young Korean intern admires a colleague’s radiant skin. Being fascinated by her glowing skin, she asks about the secret, leading to the revelation of Mamaearth Rice Facewash as a simplified alternative to traditional rice water skincare routines.

The film reveals the secret of the intern’s transformation to glowing skin, symbolising the effectiveness of the facewash. Through this narrative, the campaign hopes to emphasise the product’s gentle cleansing and hydrating properties, presenting it as a best solution for achieving a luminous skin glow.

“Consumer receptivity to K-beauty is on the rise, reflecting a growing appreciation for skincare products that prioritise natural ingredients and effective results. With the Mamaearth Rice Facewash, we are tapping on this trend by offering a clean beauty solution that harnesses the power of rice water, a traditional Korean beauty secret, to deliver glowing skin,” Anuja Mishra, EVP and chief marketing officer, Honasa Consumer Limited, said.

“In the fast-paced world of skincare, India is embracing Korean beauty secrets like rice water for flawless glass skin. We pride ourselves in simplifying these elaborate routines for busy lives by bringing them in easy-to-use, modern formats. To depict the same, we have a sweet narrative of friendly banter in a playful exchange between a homesick Korean colleague and her Indian friend, who introduces her to a one-step rice water skincare solution,” Anupama Ramaswamy, chief creative officer, Havas Worldwide India Pvt limited, said. 

The 30 second campaign film was conceptualised by Havas Worldwide India Pvt Limited.

Driven by a profound commitment to social change, the decision to produce “Kooki” in Hindi marks a significant milestone for the Assamese film industry. Dr. Junmoni Devi Khound, the compassionate producer behind the project, emphasizes the film’s mission, stating, “Our goal is to amplify the voices of the marginalized and spark meaningful dialogue about social issues.”

With a crew deeply rooted in Assamese culture and values, “Kooki” emerges as a powerful platform for human stories to be heard and understood. From actors to musicians, each contributor brings authenticity and depth to the film, creating a tapestry of emotions that resonates with audiences on a profound level.

For the full fiscal year 2023-24, GAVL witnessed a commendable growth trajectory with consolidated revenues from operations reaching Rs. 9,561 crore, up from Rs. 9,374 crore in FY23. The company’s consolidated EBITDA for FY24 stood at Rs. 757 crore, compared to Rs. 564 crore in the previous fiscal. Profit before tax (excluding non-recurring & exceptional items) soared to Rs. 434 crore, up from Rs. 280 crore in FY23. Mr. B. S. Yadav, Managing Director of Godrej Agrovet Limited, attributed this impressive performance to various factors including the exceptional performance of the domestic crop protection business, structural turnaround of the dairy business, and market share gains in animal feed.GAVL’s focus on achieving long-term sustainability targets has also been highlighted, with significant progress made in areas such as energy consumption from renewable sources and water conservation.

Segment-wise, the animal feed business saw sustained growth in volumes, particularly in cattle feed and fish feed categories. The dairy business achieved a structural turnaround in profitability, while the crop protection segment witnessed strong growth throughout the year.Godrej Tyson Foods Limited (GTFL) reported improved profitability driven by higher live bird prices and an increase in the volume of branded products.

The comprehensive evaluation process, overseen by AICPA (Association of International Certified Professional Accountants) registered independent CPA and VISTA InfoSec, rigorously assessed Vi’s adherence to stringent criteria covering security, availability, processing integrity, confidentiality, and privacy.

Mathan Kasilingam, Vi’s Chief Technology and Security Officer, emphasized the significance of this feat, stating, “Our customers entrust us with their most sensitive data. This attestation reaffirms that our security measures meet and exceed industry standards.”Narendra Sahoo, Founder & Director of VISTA InfoSec, commended Vi’s commitment to advancing security practices, acknowledging Vi’s role as a trailblazer in setting corporate benchmarks.

BSE filings showed consolidated profit stood at Rs 939 Crore for the quarter ending March 31, 2023. The company’s total income in the quarter increased to Rs 16.464 Crore from Rs 13,325 Crore in the year-ago period. Consolidated net profit in fiscal 2023-24 rose to record Rs 4,280 Crore from Rs 3,810 Crore in the year-ago period, the company said in a statement.

Total income will increase from Rs 56,547 Crore in FY 2024 to Rs 63,272 Crore in 2022-23.According to the statement, the market cap of the company has exceeded Rs 1.4 lakh Crore. The company achieved its highest ever revenue and EBITDA of Rs 61,542 Crore and Rs 12,701 Crore respectively in FY 2023-24.

The inaugural health check-up camp will kick off at the State Bank of Sikkim head office in Gangtok on May 8, with another session slated for May 10 at Entel Motors, Gangtok, both commencing at 10:30 am. FGII plans to extend similar camps in the future, aiming to reach a broader audience.

Participants at these camps will have the opportunity to avail consultations and a range of tests, including blood pressure monitoring, ECG (as prescribed by the consultant), Random Blood Sugar Test, and comprehensive eye check-ups, among others.Through these initiatives, FGII seeks to raise awareness about health and the indispensable role of insurance in managing medical expenses. By equipping individuals with relevant knowledge, the company aims to empower them to make informed decisions concerning their health and insurance requirements.

Her expert advice includes incorporating specific foods into one’s diet to promote skin health during the summer months. Almonds, for instance, are hailed for their nutrient-rich composition, boasting essential elements like magnesium, protein, and vitamin E, known for its anti-aging properties.”Savoring a handful of almonds daily can work wonders for your skin,” Dr. Mittal suggests, encouraging creativity in incorporating this versatile nut into various dishes, from salads to smoothies.Additionally, sprouts emerge as a convenient and nutritious snacking option, packed with phytonutrients, vitamins, and minerals. Dr. Mittal recommends integrating sprouts into daily snacks or meals to elevate both taste and nutritional value.

Moreover, she underscores the importance of vitamin C-rich fruits such as oranges, grapes, and strawberries, which contribute to skin protection against environmental stressors like UV radiation. “Incorporating these foods into your diet can help unlock radiant skin and maintain its health throughout the summer,” Dr. Mittal concludes, emphasizing the power of nutrition in achieving glowing skin from within.

This strategic partnership signifies Coca-Cola India’s dedication to fostering gender equality in sports and its commitment to uplifting women athletes. The collaboration entails comprehensive support, including specialized coaching, provision of training equipment, nutritional assistance, and the organization of camps and tournaments to nurture talent.

Commenting on the collaboration, Hockey India President Dr. Dilip Tirkey expressed his enthusiasm, highlighting the potential of the partnership to elevate the stature of women’s hockey nationally and internationally. Echoing this sentiment, Hockey India Secretary General Shri Bhola Nath Singh emphasized the shared goals of both organizations in promoting and developing sports, particularly women’s hockey. Rajiv Gupta, Director of The Coca-Cola India Foundation, underscored the company’s belief in the transformative power of sports to unite communities and empower athletes. The partnership signifies a significant step towards supporting women in sports and contributing to their success on the global stage.

Spread across 600 acres, the Lucknow facility exemplifies Tata Motors’ dedication to eco-friendly practices, recognized by the Confederation of Indian Industry as a water-positive plant. The incorporation of a 6MW solar power plant significantly reduces carbon emissions, aligning with the company’s focus on green mobility solutions.Since its establishment in 1992, the Lucknow plant has been instrumental in producing a diverse range of commercial vehicles, including electric and fuel cell electric buses. Mr. Mishra commended Tata Motors for its pivotal role in advancing safer and greener mobility solutions, as well as its commitment to women’s empowerment, with over 22% of new hires being women.

Mr. Vishal Badshah, Vice President and Head of Operations at Tata Motors Commercial Vehicles, emphasized the plant’s contribution to the production of advanced electric buses, highlighting Uttar Pradesh’s significance as a key market. Meanwhile, Mr. Mahesh Suguru, Plant Head at Lucknow, attributed the milestone to the facility’s focus on excellence and innovation. Tata Motors’ commitment to gender inclusivity is evident, with women constituting one-third of the technical workforce at the Lucknow facility. Through specialized training and workshops, the company continues to nurture the skills of its women employees, furthering their advancement in the manufacturing industry.

The campaign’s storyline revolves around a familiar scenario featuring Jisshu Sengupta as a corporate professional, grappling with acidity amid a crucial presentation due to his hectic schedule and erratic eating habits. In an era marked by rapid lifestyles, the campaign underscores the brand’s dependability and effectiveness in delivering timely relief, positioning it as a trusted ally in moments of need. With its rapid action formula initiating relief in 10 seconds and its superior Acid Neutralizing Potential ensuring long-lasting relief, Polycrol emerges as the ultimate solution for individuals navigating busy lives.

Nitish Bajaj, CEO of Piramal Consumer Products Division, expressed enthusiasm about the collaboration, noting Jisshu Sengupta’s deep connection with the people of Eastern India and widespread appeal, which align seamlessly with Polycrol’s values of trust and reliability.Jisshu Sengupta, Indian actor and television presenter, shared his excitement about representing Polycrol, emphasizing the brand’s commitment to redefining digestive wellness and providing comfort to millions across the region.