09
Aug
Thums Up, India's homegrown beverage brand from The Coca-Cola Company, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ Thums Up's campaign aims to address the inner dilemma of cricket fans in India regarding the ICC Men's Cricket World Cup 2023 team's win. The Thums Up campaign highlights cricket's unifying power in India, leveraging the passion of Indian cricket fans who consider themselves experts on the upcoming World Cup. This unique campaign showcases Thums Up's commitment to connecting with Indian fans at…
